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A Featured Spanish Wine Article

How to Increase Wine Sales

There is no doubt that one of the most effective ways to boost overall profits of a restaurant is to increase wine sales. Actually, any kind of beverage sales will increase the bottom line, but the focus of this article will be on wine.

Since the majority of patrons are not wine experts, a huge opportunity exists for restaurants to educate their consumers. Patrons consistently rely on wait staff to assist them with their wine selection.

So, it just makes sense that by providing patrons with the knowledge to order wine, restaurant sales will increase.

How to Increase Wine Sales

Selling wine can be a complex and dueling task, but it doesn?t have to be. Just ask the staff at Olive Garden. They have learned how to take advantage of the mantra: KISS (Keep It Simple, Stupid).

This acronym has been around for a while now and it?s absolutely true. Novice customers rely on restaurants to recommend wine selections to them, so why not fill that need?

Here are my six steps to increase wine sales:

1) Evaluate Wine Selection

Select wines by the style of your patrons and the food served. Try not to rely completely on the recommendations of the wine distributor?s sales representative, as he or she is trying to get you to buy the wines they distribute. Don?t focus too much on price, but do make sure that a bottle of wine costs no more than the customer?s meal.

2) Create Ambiance

Wine bottles should be displayed in plain view and be recognizable to the patrons even though he or she may not be a wine connoisseur. Music and lighting should create a relaxed atmosphere and the environment should be cozy.

3) Educate Staff

Learn the basics. What does wine mean? What is the difference between a good bottle of wine and a bad bottle? How is wine ranked?

Learn wine aromas and descriptors, but don?t forget to keep it simple. Use words that the average patron and staff members will understand and remember. Stay away from stuffy descriptions and provide just enough information. In other words, there is no need to offer too many details.

4) Offer Wine Tasting

As a consumer, I always enjoy getting something for nothing. What better way to begin an evening then by being offered a sample of one or two types of wine? What does the consumer have to lose? If they don?t like the wine sample, that?s perfectly okay. If they do like it, then they will ask for a glass or better yet - for a bottle.

5) Educate Patrons

I can?t preach this one enough. Many consumers don?t buy wine because they feel unable to make an educated wine selection. Recommend wine selections complimenting menu choices. This will transform your patron?s meal into an experience, and at the same time make the patron confident enough to order a favorable wine choice.

6) Offer a Bottle vs. a Glass

Some states have passed wine to go laws allowing patrons to take home an unfinished bottle of wine. These laws have also been referred to as Merlot to Go, Cork n? Carry, Pinot to Go, or Wine Doggie Bag Bills. Most patrons are not aware of this law. Take this opportunity to inform them, and watch your wine bottle sales skyrocket! To learn more about your state wine to go law, visit www.togobrand.com

Christine M.
Smith will help you teach your staff how to increase your
wine sales and at the same time comply with the wine to go
law in your state.

Get started today selling more wine. Visit =>http://www.togobrand.com/compliance.htm

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3:58 PM

Writing is something that has to be enjoyed. And with Wine Supplies , we have indeed enjoyed writing all that we know about it. We wish you also enjoyed yourself.

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Vintage Wine with "President" Value

Even now when Mr Chirac is no longer the mayer his taste for good wine brings a big benefit to the city hall. Bertrand Delanoe who is now the mayor of Paris discovered some bottles of wine being held in the city hall's cellar since Chirac's seat. It seem that the wine bottles had increased so much in value they were deemed too extravagant to be served by the Paris city hall. The Socialist mayer decided to organise an auction to sell the valuable bottles. The wine has attracted bidders from around the world.

The most appreciated wine were two bottles of Romanee Conti 1986. The plot called Roman?e-Conti situated in Burgundy has at first glance nothing extraordinary with its ground containing a very fine clay which does not exist in the neighbouring plots. But the natural draining is perfect. The plot Roman?e-Conti was traced during the XVth century, and maybe earliest in the XIIth century by the monks of Saint-Viviant. The result is a subtile equation between grape, soil, climate, orientation and watering. "We are the keeper of a certain philosophy of wine and, mainly, we are concern by the perfection in details" assures Aubert de Vilaine, one of the owners of the place with the Leroys. Usually a potential client must aqcuire the wines of the domains by boxes of twelve, which means one bottle of Roman?e-Conti among 11 bottles of other domains. A box of twelve bottles is worth about 3,000 Euros. But the two bottles of Romanee Conti 1986 have been sold for 5,000-euro each.

Other attractions of the auction have been the of Chateau Petrus Bordeaux priced at 1,200 euros each. P?trus is a wine of the Pomerol wine region in Bordeaux made almost entirely from the Merlot grape. The ch?teau belongs to the family of the Libourne wine merchant Moueix. Although the wines of Pomerol have never been classified, P?trus is now considered among the best of Bordeaux. Ch?teau P?trus produces approximately 3,000 cases of wine in an average year. Grapes are hand harvested and fermented in cement tanks, then aged for two years in new oak before bottling. Newly released bottles are typically offered for more than 400 euros as futures, with mature examples often fetching more than 800 euros.

The budget of the Paris city hall was raised by the auction and can be incresed as the French news website LCI says the bottles on sale amount to three-quarters of the city hall's collection.

Visit Vintage Roots at http://www.vintageroots.co.uk, for organic wines

About the Author

Who can appreciate the good things in life and the taste of a good wine better than a Frenchman? And from all the Frenchmen, Mr Chirac proved to be a bon viveur having a huge appetite for the finer things of life. As the BBC's Emma Jane Kirby reports from Paris it seems that as mayor of Paris, Mr Chirac was a frequent host of lavish parties while his wife used to spend more than a couple of pounds per day on their personal food and drink alone.

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